Until this week, that is, when the new ASUS Transformer Book T100, running Windows 8.1, dislodged Samsung’s Chromebook from the top spot on that list.
What makes the T100 different from the previous crop of touch-enabled tablet/notebook hybrids? In a word, price. Those first-generation 2-in-1 devices were priced at a premium, typically in the $1000 range, which is too high for students and budget-conscious consumers to even consider.
The T100 is a full PC, with a 10.1-inch display that detaches from the keyboard to act as a tablet. It runs Windows 8.1 on a zippy new Atom Bay Trail Z3740 processor, has 64 GB of solid-state storage, and includes a copy of Office Home & Student 2013.
And its recommended retail price is $399, which means its street price is hovering around $350-380. That's close to the magic $300 number where PC sales are still growing.
Google has been promoting the Chromebook category heavily with TV ads and a marketing pitch that positions the devices as “a new type of computer with everything built in.” In the Laptops section at Walmart.com, traditionally the most budget-conscious of all online shopping destinations, the devices get prominent placement.
There are more new Windows 8.1 devices in the sub-$300 category as well, including 8-inch tablets like the Dell Venue 8 Pro and Lenovo Miix 2 and the upcoming Toshiba Envoy.
These prices and device sizes are reminiscent of those that propelled the netbook category to success, briefly, a few years back. The trouble with netbooks is that they were sluggish and ultimately unsatisfying. The new generation of hardware, combined with Windows 8.1, means that these new devices start up in seconds and zip along on basic tasks, making them capable of doing everything a Chromebook can do, without sacrificing compatibility with conventional Windows desktop apps. There's still a price premium, but the gap has narrowed dramatically.
Source : ZDNet
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