The TV ads for Microsoft's Surface tablets look like music videos,
with happy Surface users snapping and unsnapping their fondleslabs from
their keyboard-covers. There's just one problem: Surface doesn't come
with a cover – until now, that is.
Previously, the Surface Touch Cover was available in five colors as a
$120 add-on. The Type Cover, which includes a more laptop-like
mechanical keyboard, would set you back $130. But beginning on May 31,
you can get either cover for free when you buy a Surface RT.
"Touch and Type Cover do much more than just protect and personalize
your Surface RT. They let you get real work done," Microsoft's Surface
team said in a blog post announcing the offer.
The North American Surface Cover giveaway, which Redmond is offering
to customers in the US and Canada, is said to be a limited-time
promotion, although no end date has been specified. Meanwhile, a related offer for customers in Western Europe will last through June 30.
The European offer is available to customers in Austria, Belgium,
Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg,
Netherlands, Norway, Portugal, Russia, Spain, Sweden, Switzerland, and
the UK.
European customers are limited to either the black Type Cover or the
Touch Cover in black, cyan, or white. North American customers, on the
other hand, can also get the Touch Cover in red or magenta, and they can
even choose one of two limited-edition versions.
So far, Surface RT hasn't exactly been selling like hotcakes. Analyst firm Canalys estimates that Microsoft shipped around 722,000 Surface RT slabs during the fourth quarter of 2012, which included the holiday shopping season. By comparison, Apple shipped more than 22 million iPads during the same period.
The introduction of the Surface Pro in February didn't help matters much. Given the choice between the Surface Pro and RT models, many customers seem to prefer the Pro, which runs full Windows 8 Pro.
Even Microsoft's OEM partners seem to be shying away from Windows RT. Just this week, HTC became the latest hardware maker to cancel a planned WinRT device, following in the footsteps of Samsung and Toshiba.
Surface RT's main advantage over Windows 8 tablets is that it comes bundled with a copy of Microsoft Office, a point that Redmond has touted in its recent marketing campaigns. By including a free keyboard cover with every tablet, Microsoft looks to be trying to sweeten the deal even more.
The free-cover offer will be available for a limited time via Microsoft's online store and participating retailers. ®
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