Login with Amazon Challenges Facebook-Based Logins

With so many different websites, so many online stores and so many online apps, we have way too many passwords to remember. That’s why there are some “universal” login solutions that you’ll see around the web, like Disqus for leaving blog comments or, more universally, “Login with Facebook” or “Login with Twitter” just about everywhere. Amazon wants to capitalize on this trend.
And so, the world’s largest e-tailer has come forward with what it suitably calls Login with Amazon. It works in fundamentally the same way as Login with Facebook, but users can optionally connect their existing Amazon information (and history) when they use the service to log into a site. Amazon says it’s good for customer adoption and for order conversion too: 40% of new Zappos customers chose the Login with Amazon option and the Login with Amazon was used two times as often as other social logins on Woot… and they bought more stuff too.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
Login with Amazon, not surprisingly, is free for developers to use and implement. They want to grow that user base and, not unlike what Facebook is doing, I’m sure Amazon loves all this potential user data too. Login with Amazon can be used not only on websites, but also on mobile apps for both iOS and Android. Learn more at login.amazon.com .

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