A couple of weeks ago, the social media giant quietly launched a community called the Facebook Feedback Panel. The invite-only panel of 10,000 users will be regularly surveyed in the next six months about everything from the social network’s advertising platform to general satisfaction with the network.
“We really want to understand, in-depth, how users feel about ads, so that as we grow our business, we maintain the right balance between our advertisers’ needs and the users’ experience,” explained Facebook’s Fidji Simo to The Huffington Post.
This new panel isn’t entirely a brain buster, but it’s interesting because Facebook has been criticized in the past for not listening to user feedback. Once a no-ad king, Facebook now tops the list of getting on consumers’ nerves. A recent report found that out of all social media users, people on Facebook are most irritated by its ads. Many complain that the ads are irrelevant and intrusive, prompting Facebook to promise to tweak its formula. While the world’s largest social network is known to make regular changes to its newsfeed without consulting users, a new change is on the horizon — and at least this time Facebook is looking to connect with the audience that matters most.
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