For the first time in 18 years Yahoo has changed its logo. Sneak is a big fan of design; his favourite movie is Helvetica, so when Yahoo chief executive Marissa Mayer took to her Tumblr blog to talk us through the changes, Sneak was naturally excited.
The old logo was certainly jaunty to say the very least. A serif font, which seemed to lollop up and down like a faithful golden retriever fetching a stick, it certainly worked back in the 1990s. But times have changed.
Mayer describes a weekend away with a small design team, putting together the new icon, which sounds like quite a lot of fun. "We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail," she wrote. "We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."
Much like Samsung's groundbreaking ‘designed for humans' slogan, Mayer and her team wanted a logo that represented nature. The team also made sure that the letters all had different stroke sizes, in addition to little "scallops" at the tip of each line to supplement the now-defunct serifs.
The biggest non-font change was the addition of a slightly 3D effect, with the letters getting a chiselled look with slightly different shades of purple to show depth – much like the depth of Yahoo's diaspora of products, Sneak presumes. And, of course, the exclamation mark is tilted by exactly nine degrees, much more daring than eight but thankfully safer than 10, which would have been far too quirky.
Source : V3
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