Editing a concise and captivating, effects-driven commercial spot is a
challenging and exciting endeavor. Every single moment counts. In this
course Ashley Kennedy walks through the process of building a great
30-second spot, from assessing preproduction materials to delivery to
the client. She examines the audience for the commercial, the timing
and pacing of the rough cut, transitions and effects, and the final
details like color correction that make your project look professional.
Along the way, Ashley encounters and resolves creative and technical
problems editors often face in the real world.
Topics include:
What is commercial editing?
Understanding the product's audience and intent
Marking the best shots
Laying out the visual structure
Building an audio foundation
Manipulating spee
Adding transition effects
Adding graphics, music, and voice-over
Delivering the project and receiving feedback
INSTALLATION
Unpack, burn or mount and enjoy.
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