With the BlackBerry Limited BBM app coming pre-installed, users can directly engage with other BBM users without having to download the app or incurring download charges.
"BBM will soon come preinstalled on a variety of Android-based smartphones from leading OEMs across Africa, India, Indonesia, Latin America and the Middle East," BlackBerry Ltd said in a statement.
Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM preinstalled, it added.
BBM will continue to be available as a free download from Android app stores, including Google Play.
"It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing," BlackBerry Executive Vice President (BBM) Andrew Bocking said.
BBM is already available pre-loaded on Micromax's Canvas Turbo and will now be preloaded in the entire forthcoming range of Canvas phones.
BlackBerry today also launched its BBM Channels, which will allow brands to engage with people and communities.
Source : Financial Express
Image : Reuters
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