Apple Inc. (has had a relatively rough time in recent months. The company’s iPhone
and iPad launches were received relatively well, but have not driven the
price of the stock in the direction, with the magnitude, that many had
hoped. Stock is down a little over 2% since the start of the year. Apple
Inc. has incredible assets, however, and its brand is one of the best of them.
Apple brand value
The Forbe’s report puts Apple Inc.
at the top of the world’s brands for the third year in a row. The value
of the company’s brand is estimated at $104.3 billion. The value of the
company’s brand has grown by more than 20% in the last year according
to the research. The company’s old rival Microsoft Corporation comes in at second on the list with a brand value of an estimated $56.7 billion.
Anybody following Apple Inc.
for any length of time knows why the company has the most expensive
brand in the world. Apple makes incredible products that people want,
and it manages to sell millions of them every single year. The company
maintains a reputation for quality, and its products rarely fail to
please.
World’s top brands
Third place in the list was given to The Coca-Cola Company.
The firm’s brand is worth an estimated at $54.9 billion. The firm is
the only non-tech company to make it into the top five in the Forbe’s list. Fourth place on the list went to International Business Machines Corp., with an estimated worth of $50.7 billion.
Source : valuewalk.com
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