Lynda.com Commercial Editing Techniques with Final Cut Pro X

Commercial Editing Techniques with Final Cut Pro X

Editing a concise and captivating, effects-driven commercial spot is a

challenging and exciting endeavor. Every single moment counts. In this

course Ashley Kennedy walks through the process of building a great

30-second spot, from assessing preproduction materials to delivery to

the client. She examines the audience for the commercial, the timing

and pacing of the rough cut, transitions and effects, and the final

details like color correction that make your project look professional.

Along the way, Ashley encounters and resolves creative and technical

problems editors often face in the real world.
Topics include:
What is commercial editing?
Understanding the product's audience and intent
Marking the best shots
Laying out the visual structure
Building an audio foundation
Manipulating spee

Adding transition effects
Adding graphics, music, and voice-over
Delivering the project and receiving feedback
INSTALLATION
Unpack, burn or mount and enjoy.
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